The story behind our EVENT

Look Up Atlanta logo

For some, the Look Up Atlanta logo may have a slightly familiar look. GWCCA drew inspiration from Atlanta’s official candidacy submission, also known as a bid book, for the 1996 Summer Olympics. It was so important for us to keep the Olympic legacy as inspiration that we partnered with the very person, Brad Copeland, who designed the original “Five As” logo for the Olympic bid book to design the LUA logo. Today, the five “As” celebrate all the things that make Atlanta a great place to live – from our sports teams sand attractions to the culturally diverse and celebrated food and arts scene. 


Atlantans love their sports…it’s part of what makes us who we are. Whether hosting some of the biggest events in the world, rooting for one of the many great high school or college teams in the area, or if your allegiance lies with the Braves, Dream, Falcons, Hawks, or United, sports are part of our city’s collective DNA. Our fandom, champions, and traditions are deeply rooted in our culture.


Atlanta is full of engaging museums dedicated to cultural growth. From international art exhibits and award-winning theater to musicians and our Grammy award-winning orchestra, Atlanta’s arts and culture scene is a defining feature of a great American destination city.


People love Southern hospitality for one simple reason: it makes you feel welcome. Once you’ve been greeted in one of our hotels and experienced the family atmosphere as one of our guests, you’ll want to come back for more of that comfortable familiarity. More than 10k hotel rooms within a short walk of Centennial Olympic Park create inviting experiences worth staying over for.


Atlanta is alive, vibrant, and always evolving – it raises the bar to deliver one-of-a-kind experiences you will talk about for years to come. And best of all, the proximity of many of these world-class attractions to Centennial Olympic Park creates fun, full days of joy and excitement for families, friends, and fans alike.


There’s no denying that Atlanta is a foodie city. From festivals to the hot new dining spots to the staples that have put our city on the culinary map, Atlantans have an abundance of delicious options from which to choose – and recommend to visitors. One of the most culturally diverse cities in North America, Atlanta’s culinary scene is a true reflection of its best self.

2023 Tickets